This article is not intended for residents of Australia and the UK.

TikTok has over a billion monthly active users. Despite that popularity, many still overlook this highly influential platform.

Don’t make that mistake – as an introducing broker (IB), you can level up your recruitment strategy with one of the world’s biggest social media platforms. Join us as we explore TikTok affiliate marketing for IBs.

Can you do affiliate marketing on TikTok?

TikTok is well-suited for affiliate marketing and, more broadly, influencer marketing. Over 60% of marketers already use TikTok as part of their influencer marketing strategy. As an introducing broker, you can do it too.

On TikTok, broker affiliates work just how you’d expect:

• Post content on their app.
• Provide a clickable link.
• Draw in consumers interested in your broker.

Why choose TikTok?

TikTok is a visual platform that has been pushing the envelope for influencer marketing. Most of its users are digital natives who respond well to affiliates, but its over-30 demographic is also growing fast.

As of 2024, it boasts 1.6 billion monthly active users, spread across more than 150 countries. This includes retail trader communities who share tips and trading advice through short-form videos. TikTok’s user base is expected to reach 2.2 billion by 2027.

Unlike other platforms, TikTok is rare in that its smallest creators with 5k to 10k followers get the highest engagement rates at 76.23%. For those with over 10k followers, user engagement rate drops below 40%. For affiliates just getting started, it’s perfect for bringing new traders to the table.

By affiliate marketing on TikTok, you can tap into a whole new, eager and growing audience that you just won’t find with paid advertising schemes.

How much will being a TikTok affiliate pay?

As a TikTok affiliate, your pay will vary depending on the size of your audience and your commission rate.

Affiliates’ goals on social media differ from that of creators, who make around 0.2 to 0.4 cents per 1,000 TikTok views (around $20 for a million views). That might not sound like much; but getting that kind of attention can be game changing for an affiliate.

To find success, you should follow these five steps:

1. Immerse yourself in the app and its culture.
2. Teach your For You page to find TikTok’s finance communities.
3. Take note of what videos are popular with the crowd.
4. Make your own content with new, valuable information.
5. Consistently direct viewers to the affiliate link in your posts.

Finding your affiliate audience

Once you’ve nailed this process, you can collect a TikTok affiliate commission by linking retail traders with the best brokerage for them. To grab the most eyes, use finance-specific hashtags along with trending sound bites and other meme marketing methods. It helps to combine a strong, memorable personality with the offer of genuinely useful advice.

By using the right hashtags, you will put yourself in the right TikTok niche. Older millennial users are 2.3x more likely to tag brands in their own posts: that means the typical target audience for trading platforms could also be the most effective brand promoters. If you can tap into that, you could have previous affiliate customers promoting your broker partner, or even your IB services.

Is TikTok affiliate marketing profitable?

With the right audience, TikTok affiliate marketing can be very profitable for IBs just like you.

Earn with low overhead costs

Unlike YouTube and other video-sharing platforms, TikTok videos are quite easy to make. They’re short and sweet – 15 seconds is the optimal runtime. You can make a TikTok video without investing a huge time investment or the expense of sophisticated lighting gear and complex production hardware.

This means any TikTok affiliate commission you earn can quickly outpace your low overhead costs. If you get a following, you can establish yourself as a voice on the finance side of TikTok. Achieve that and there’s potential for your posts to continue to bring in organic traffic with virtually no expenses on your end.

Make profitable evergreen videos

Evergreen videos stand on their own, so they generate repeated viewer interest over a longer time span. If you specialise in this kind of content, you won’t need to chase trends so often. New traffic will flock to your evergreen videos and find your TikTok affiliate links waiting for them — it’s as easy as that.

Here are some examples of evergreen video ideas:

• Lists: A list of services you offer as an IB, with help from your partnered broker.
• Tutorials: A guide to navigating your broker and consulting your IB services.
• Reviews: A look at your broker and critiquing features it offers to its traders.

So, if you create an informative video that never goes out of style, you can harvest commissions for a long time after you press upload. Remember that TikTok is a very fast-paced platform and, according to the company, optimal evergreen content will circulate For You pages for approximately 90 days.

Double down with TikTok Ads

If your TikTok affiliate marketing efforts pay off, you may want to double down with in-feed videos. These are ads that appear when a user is scrolling, so they look the same as any other video served by TikTok’s algorithm.

By opening a TikTok Ad account, you can spend a little of your profits to broaden your reach on the platform. As with all paid advertising gambits – don’t rush in! Spend a little, wait a while and see if you get the results you want.

These are just some reasons you should consider marketing your IB services on TikTok, with a few tips to get you started. No matter where you are in the world, there are traders on TikTok that you may not be able to reach through other means.

With Eightcap Partners, we’re here to help you reach traders in innovative ways

Our partner programme is the perfect platform to allow you to harness the incredible opportunities TikTok presents as an affiliate or IB. On top of this, we offer a wealth of marketing materials to help you hit the ground running and grow your business.